Thursday, July 24, 2014

What Is The Cost of a Burger?

by Jim Rapp

Mr. Bitman of the NYT
and his intern David Prentice
are trying to make us see
the cost of burger in practice.

“Price is not cost,” says Bitman,
as any sensible eater can see.
Price, is a mere trifle, a sham;
is to cost as puddle to sea.

Price is the cost that the eater,
thoughtlessly gnawing his fare,
imagines equal to the burger
consumed without fanfare or flair.

But to know the true cost of a thing
one need only consider what’s lost;
in the case of the burger what’s missing
is the life of the bull who bore the cost.

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